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Charrette vs. Brainstorming

by John W. Olson | Apr 30, 2010 | Comprehensive Planning and Codes, Urban Planning and Design, Urbanism | 0 comments

Gathering Public Feedback is a Critical Component to both Brainstorming and Charrettes.


I learned early on in my career what constitutes as a charrette and what is simply a brainstorming exercise.  The terminology is often misused and in all actuality very few charrettes actually occur.  The definition of charrette provided from the National Charrette Institute (CharretteInstitute.Org) is “a multiple-day, collaborative design workshop that harnesses the talents and energies of all interested parties to create and support a feasible plan that represents transformative community change.”   I was introduced to the true charrette process shortly after getting out of college while I was working with HDR in Omaha.  At HDR, I participated in three 4-day charrettes where a good mixture of architects and planners from around the country were brought in for participation.  They were intense days that typically went past 10 pm each evening.  
Since that time, I have participated in many other brainstorming exercises where the public was involved and a working team of architects, landscape architects, etc. participated.  Typically, these were less than one day in duration, therefore disqualified from the term charrette.  Brainstorming exercises are also a very effective component to public participation.  They are informative in gathering feedback from the public and establishing the vision of a community.  

Graphic from the National Charrette Institute. www.charretteinstitute.org


Advantages of a Charrette over Brainstorming:  

  • Charrettes provide nearly instant modifications of plans from feedback, where brainstorming typically requires the public to have faith that changes will occur and not know until a future meeting or email.
  • Charrettes limit the amount of revisions that a plan has to have by having hands-on feedback on an intense schedule of a matter of days.
  • Less behind-the-scenes design which provides greater acceptance by the public.
  • Design team is focused on one goal/project rather than juggling a few.  More focused approach adds to efficiency in the design.
  • Public opportunities available for four consecutive days.

All of these advantages translate into cost savings for the client and greater appreciation from the public.  The charrette process also encourages a multitude of design professionals from other firms/parts of the country.  This variety assists in getting the best possible design solution.  
Related Post:  How to Avoid Master Plans that Collect Dust.

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